I should have known this from the start, but I guess I will for next time.
With all the deals and incentives around new cars these days, I’ve found it difficult to sell anything I have used. I finally sold my ’99 Contour SVT, and it’s clear to me that in at least this case, traditional venues for promoting sales aren’t as effective as the new.
Action 1: Listed my car at AutoTrader.ca. This exposed my vehicle to potential buyers on the AutoTrader website and as well, through the AutoTrader magazine. Cost: over $125. Result: one weak telephone inquiry.
Action 2: Listed my car in the local LeaderPost newspaper page for two weeks. Cost: over $150. Result: two weak telephone inquiries. Still, not even one testdrive.
Action 3: Listed my car on the Facebook marketplace service. Cost: free. Result: over 50 email inquiries, some weak, some very interested resulting in 4 test drives, 8 offers and me being able to sell my car ABOVE my asking price.
Now I don’t know if others are experiencing similar things, but I’m continually realizing the massive potential of social network tools like Facebook to accomplish just about anything. Traditional media, you cost too much and just don’t cut it anymore.
Goodbye my girl, sorry to see you go, but you’ll make someone else happy now.