Sarah Haskins Targets Advertising to Women

Sep 022008
 

Adfreak featured a piece on Sarah Haskins today who has been putting together some really neat literacy pieces related to advertising targeting women. Take a look at some of the “Target: Women” series on Current. I have posted links below.

Birth Control:

Yogurt Edition:

Weddings Shows:

Chick Flicks

I like Haskin’s approach to media literacy. While I don’t find it very deep (nor think that’s her intention), she identifies key issues and does it in a humourous way. The technique is key. And, if you are looking for something to critique with your students, here is my growing list of videos for discussing media representation.

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A Victory for (Video) Sharing

Aug 282008
 

In a California copyright infringement case, Io Group v. Veoh Networks, the Court has granted the defendant’s motion for summary judgment, on the basis of the Digital Millennium Copyright Act (“DMCA”), holding that the defendant’s video-sharing web site complied with the DMCA and was entitled to the protection of the statute’s “safe harbor” provision.

In its 33-page decision, the Court noted, among other things, that the DMCA was “designed to facilitate the robust development and world-wide expansion of electronic commerce, communications, research, development, and education in the digital age”, and rejected that plaintiff’s contention that Veoh had failed to reasonably implement its notification policy for repeat offenders. (link)

Read the entire 33-page decision here.

Dalton Sherman, Must Watch for Teachers

Aug 262008
 

This is inspirational. For everyone that needs a reminder (or a kick in some cases) why they became teachers, let Dalton Sherman inspire you.

Kevin Jarrett has more information on this video at his blog.

Periodic Table of Videos

Aug 182008
 

The University of Nottingham has created the Periodic Table of Videos, a terrific resource that features a video describing each element of the Periodic Table.

This is a fantastic idea, and while I have not clicked on every element, the ones I have seen are very well done. Check it out here..

Below, you will find a trailer for the resource.

JC Penny Mocked in Viral Ad

Jun 252008
 

From the Wall Street Journal:

J.C. Penney Co. execs are blaming the company’s ad agency, Saatchi & Saatchi, for a fake ad that debuted at Cannes and is now on YouTube in which the retailer appears to be endorsing teen sex. The purported ad shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs. The video, called “Speed Dressing,” ends with the teens heading down to the basement as the words “Today’s the day to get away with it” flash on the screen, echoing Penney’s use of the phrase “Today’s the day to…” in a series of ads it launched last year. Penney’s logo and “Every Day Matters” slogan then appear on the screen.

Weezer Music Video – Count the Memes

May 232008
 

How many Internet memes can you count in Weezer’s new music video?

How many can your students identify?

RadioHead Video Message on Human Trafficking

May 032008
 

I already love Radiohead for their music and for their approach to distributing their most recent productions. And now, I just noticed their powerful new music video that helps to bring awareness of the issues around human trafficking and child exploitation. Watch the whole thing, it is very well done.

I Love the World

Apr 192008
 

And I love this catchy, feel-good commercial from Discovery Channel.

Das Rad (the Wheel)

Apr 132008
 

An animated short about the evolution of man through the perspective of two rocks on a hillside. The movie is in German with English subtitles.

How Kids Cheat

Feb 022008
 

This series of kid-created videos detail methods for cheating in school (via LawGeek). I have a feeling that videos related to the theme “how to be a good student” or “study skills” are not nearly as popular on Youtube.

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