Considering CC-NonCommercial?

About a year ago, I posted a short video on Flickr of my daughter that captured her first moments riding a bicycle without training wheels. When I post images or video to Flickr, I usually assign a Creative Commons license, specifically a Non-Commercial, Attribution, Share-Alike (NC-ATT-SA). When I share moments like this online, I do so for a number of reasons. First, there’s the obvious reason that I like making moments like this accessible to my close friends and family. Second, while I could password protect such videos to share with only a small group, I also like to share such moments with many of my trusted friends from around the world (of which there are too many to list). And third, I believe that in carefully discriminating what to post online and what to avoid, I may, in some ways, demonstrate and model responsible citizenship and personal identity management for my children. Now, not everyone feels as comfortable in posting such photographs and videos online as I do. But in the spirit of Simon Sinek’s TED Talk, I ask you not to necessarily buy what I do, but if anything, buy why I do it.

So, several months after posting the video of my daughter, I received a Facebook message from a representative of Stalkr.tv regarding licensing the video clip. At first, I thought this was going to be some sort of Nigerian 419 scam, but after I performed some careful research about the individual and the company, I ended up licensing the clip to the agency for a new Nokia commercial.

Now, with all the thousands of clips and images I have shared, this is the first time I have ever been paid for something. It may never happen again nor has money ever been a consideration. But, I can think of hundreds of instances where my work, my images, or my videos have shown up elsewhere for educational purposes. For instance, Raj Boora just notified me today that one of my images showed up in this education-related post. While the attribution format could have been a bit more direct (as noted by D’Arcy Norman), I am happy to see my photos being used to help express such ideas.

I guess I should get to the point. I have heard the argument from many people over the years that they didn’t feel right just ‘giving away’ all of their ‘stuff’. For me, I am happy to give away my work, especially if it is found useful, and ideally, if others add to the work or improve it. But if that is not enough for those who refuse to consider Creative Commons licenses, perhaps they should also know that with this CC-NC licensed clip, my daughter now has a very healthy start to her College fund.