What I really like is that the town of Kipling is really using this web phenomenon to promote activities in their town. For instance:
– Kipling is going to set up “American Idol style” auditions for the role in Donna on Demand over the Labour Day weekend (Sept 1-4). These auditions are open to ANYBODY from ANYWHERE. Yes, that means you!
– Kipling will build the worldâ€™s largest red paperclip in dedication to you and your â€œone red paperclip projectâ€
– Dom and I will move into the house in time for the Labour Day weekend, and will throw (feel free to quote me on this) “Saskatchewan’s Biggest Housewarming Party, Ever.” It will take place on the Labour day weekend. Everyone in the entire world is invited to come to Kipling for the party. Yes, once again, that includes you! You are invited to our housewarming party this Labour Day weekend (Sept 1-4).
This is an amazing chain of events from something that started with one red paperclip.