You do not have to understand Japanese to appreciate this video by Sour.

This music video was shot for Sour’s ‘Hibi no Neiro’ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

Repeat with me: “Each technology creates a new environment. The old environment becomes content for the new environment. The effects of media come from their form not their content.” (Everyman’s Mcluhan)