Monthly Archives: May 2008

Video Games & Sex

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The following is an excellent presentation by Daniel Floyd regarding the place of sex and sexuality in video games as a media genre.

The presentation covers a brief history of sex in gaming which has been primarily exploitative and superficial. Floyd then argues, if video games are to be seen as an emerging artistic medium, the treatment of sex in video games needs to be more sophisticated and mature.

The presentation was developed for a Media Theory class at Savannah College of Art and Design and its style was inspired by the popular Zero Punctuation gaming reviews.

Nicely done presentation, with neat pieces for thought.

What Can Education Learn From Zappos?

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I just read a story about the business practices of Zappos, an online shoe retailer. The company seems incredibly focused on customer relationships through the hiring and nurturing of engaged employees. The following paragraph reports a very interesting and unique approach to their initial training and hiring process.

It’s a hard job, answering phones and talking to customers for hours at a time. So when Zappos hires new employees, it provides a four-week training period that immerses them in the company’s strategy, culture, and obsession with customers. People get paid their full salary during this period.

After a week or so in this immersive experience, though, it’s time for what Zappos calls “The Offer.” The fast-growing company, which works hard to recruit people to join, says to its newest employees: “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” Zappos actually bribes its new employees to quit!

While this is interesting in itself, I am also drawn to the larger policies and philosophies apparent in the management of this company. Take some time to listen to the following video, an interview with Bill Taylor who has recently studied the company. In your mind, try to replace customers/employees with students/teachers. There is something powerful that education can learn within this framework.

Daily Brand Timeline Portrait

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I just came across “Jane’s Brand-timeline Portrait“, a visualization of the brand names that one is exposed to each day.

Jane's Brand Timeline Portrait

All that talk about brand perception got me thinking about how brands affect our daily lives. Have you ever thought about how many brands you use in a typical day? Well I did and created a visual representation of my Typical Friday in Brands. I have to admit that I was pretty surprised at how at how big this thing got once I started working on it. I am also surprised at how much this reveals about me …

Creating similar brand portraits through a classroom assignment could help students gain deep and meaningful understanding of the marketing forces around them, even those students who perceive themselves as impervious to the effects of advertising.

As a compliment or reinforcement to this activity, I would recommend this video from Derren Brown that demonstrates the power of subliminal advertising.

Note: I am always skeptical of videos like this, and I haven’t looked to how accurately this experience was portrayed, but believe the basic concepts are sound.

Busy Time Rants

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I have been busy with a number of things these days. Here are a few thoughts on the what is happening.

re: TLT08
I just came back from the TLT 2008 conference in Saskatoon. It was an excellent conference, and much better than last year. Highlights for me include the amazing keynotes by Rick Schwier and George Siemens, and excellent presentations by Brian Lamb and Dean Shareski. Unfortunately, I missed the keynote by Stephen Downes, although I heard it was amazing. Luckily, I was able to catch breakfast with Stephen and Dean the first day of the conference.

I was a part of three presentations at TLT. First, I presented with Kyle, Vi, Tiffany, and Ashley regarding our Digital Internship Project. Second, I co-presented with the Edtech Posse (Rick, Dean, Heather, Rob) on “The Posse Round Up 2.0“. Finally, I presented again with Rob regarding the Graduate course we recently co-taught, EC&I 831. I am currently researching the process and outcomes of this course, and Rob and I presented some of our initial observations. It was great to have met, former students of the course, Cindy, Dan, and Shaun at the conference as well.

I was also very lucky to have finally met some terrific people for the first time face-to-face. Jen, Cindy, Brian, D’Arcy, Kirk and Kelly … you are all amazing people. It was great to finally meet you all in person, and I really hope I get the chance again!

I would also like to congratulate those that won awards related to course design at the conference. We have so many terrific instructional designers, multimedia developers, and instructors in Saskatchewan, and it is great to see many of you recognized for your hard work. Also, congratulations to the organizing committee for putting together a truly excellent conference.

On a less congratulatory note, to the people that continuously asked the question “what about the cyberpredators?” at almost every presentation, take some to read this or this or contact me, and I can help you get over this fear.

I would also love to have a conversation with the gentleman who voiced concerns (and then walked out) regarding teachers using decentralized funding to buy non-standardized equipment (as mentioned in Dean’s session) and the implications for sustaining technical support. I believe your point was that the purchasing should follow the institutional/division priorities. Here are my thoughts on this.

Start with division priorities that are focused on student learning and supporting innovation throughout the system. Let us forget the term “technical support” and focus on “innovation support”. Let us make the first term a misnomer. If a school division cannot (for instance) get Macs to play nice with a Windows network, your technicians are not doing their job, or they need to go back to training. Technology implementation decisions that are based on technicians’ lack of knowledge or vendor biases are not likely sound decisions. Divisions are learning organizations, and continual learning should be the expectation for all members. And if economics is the stated excuse, why not partner with other school divisions to increase cost-savings? Locking in to single vendor agreements to save tiny margins on the bottom line is ripping off your students, and IMHO, is inexcusable whether it is with Apple, IBM or CocaCola.

There is where I usually rant about open source software and free tools … but I will leave that argument for today.

re: ECMP 355
I am very happy to be teaching a May/June course to undergraduate students related to the appropriate integration of technology in the classroom. My students have begun blogging, and are starting to get the feel for it. Feedback and comments on their posts would be greatly appreciated, and you can subscribe to the ECMP 355 megafeed here.

For course interactions, we are using Moodle again. And, I do not believe it has been officially announced by the University of Regina is making a full move to Moodle from WebCT by Fall of 2009. I am happy to be currently testing the latest U of R release. If anyone would like to see the course, let me know and I will get you the guest password.

re: St. Louis
I am very excited to have been asked by Elizabeth Helfant to present at MICDS in St. Louis near the end of May. I will be speaking to English and History teachers (my original areas of study) regarding personal learning networks and technology integration. I can’t wait!

re: ICICTE in Corfu
I also have had my paper accepted for ICICTE in Corfu in July. I try to get back to Greece every couple of years to revisit my roots. This conference has been an excellent in the past and the venue is always on a Greek island. I highly recommend the country, the people, and the conference.

re: Life
Life is busy these days. I am currently in North Battleford, and teaching in La Ronge tomorrow (yes, on the long weekend) with our Community Based Masters of Education program. I am happy to have my family along with me for the rest of the trip and I am hoping to take some nice photos (and a few deep breaths) along the way. Northern Saskatchewan has much beauty to see. Here’s a shot I took near Battleford today.

Family @ Battleford Bridge

Yes, I am extremely busy with teaching, research, presentations, and family. However, life is good and as I reflected in my last post, I am a lucky, lucky man.

Microsoft Moves to Limit ULPCs

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Microsoft has launched a campaign to promote the use of Windows OS in ultra low-cost PC notebooks. However, the company is asking hardware manufacturers to limit the hardware capabilities of these machines as to avoid cannibalizing sales of higher-end notebook computers.

Microsoft plans to offer PC makers steep discounts on Windows XP Home Edition to encourage them to use that OS instead of Linux on ultra low-cost PCs (ULPCs). To be eligible, however, the PC vendors that make ULPCs must limit screen sizes to 10.2 inches and hard drives to 80G bytes, and they cannot offer touch-screen PCs.


GNU/Linux has found a niche in this market, as it has been available on the XO, the Eee, and others. ULPCs have great potential to solve problems around access and affordability to technology in the classroom. It’s unfortunate that the true potential of computers like this will not be realized due to manipulation of the marketplace by companies like Microsoft.

Patent for a Pig

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It has been a bit slow here lately as I have been getting started on a few research projects, going to conferences, and teaching a new undergraduate course this Spring.

I watched this short documentary on Monsanto’s pursuit of breeding patents/DNA patterns found in pigs. Of course, Monsanto has been infamous for patents relate to genetic modifications to wheat, but I have not closely followed this trend toward livestock.

See also: Part 2, Part 3, Part 4, Part 5.

WELL Party, 1989

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The WELL is one of the oldest online virtual communities. This video from 1989 features interviews from WELL members. It is an interesting look back at the experiences of pioneering virtual network participants. One could replace “the WELL” from the audio with Twitter (or another popular social network tool) and it would hardly be noticeable.