The Write Stuff – K12 Online Conference Teaser

My very talented colleague, Dr. Patrick Lewis, and the amazing Kathy Cassidy have put together a trailer for their upcoming K12 Online Conference presentation. Here it is:

Cathy and Patrick have done some amazing stuff to bring stronger connections between students in our teacher education program and young children in the field. I am really looking forward to their presentation.

Get Unplugged

There has been some important discussion as of late about renegotiating relationships and our ties with social network tools and online spaces. For those of you still finding your way, here’s a cute video that may help.

This is part of a viral advertising campaign from meetup.com. The company’s strategy tagline is “use the Internet to get off the Internet.” Check out the “get your friends unplugged” page, where you can send your friends a reminder to get offline. Yes, it’s viral marketing so as always, carefully critique the sender and the message.

Go outside!

Sarah Haskins Targets Advertising to Women

Adfreak featured a piece on Sarah Haskins today who has been putting together some really neat literacy pieces related to advertising targeting women. Take a look at some of the “Target: Women” series on Current. I have posted links below.

Birth Control:

Yogurt Edition:

Weddings Shows:

Chick Flicks

I like Haskin’s approach to media literacy. While I don’t find it very deep (nor think that’s her intention), she identifies key issues and does it in a humourous way. The technique is key. And, if you are looking for something to critique with your students, here is my growing list of videos for discussing media representation.

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A Victory for (Video) Sharing

In a California copyright infringement case, Io Group v. Veoh Networks, the Court has granted the defendant’s motion for summary judgment, on the basis of the Digital Millennium Copyright Act (“DMCA”), holding that the defendant’s video-sharing web site complied with the DMCA and was entitled to the protection of the statute’s “safe harbor” provision.

In its 33-page decision, the Court noted, among other things, that the DMCA was “designed to facilitate the robust development and world-wide expansion of electronic commerce, communications, research, development, and education in the digital age”, and rejected that plaintiff’s contention that Veoh had failed to reasonably implement its notification policy for repeat offenders. (link)

Read the entire 33-page decision here.

Living the Mashup

From BBC:

A Capuchin monk, Brother Cesare Bonizzi, is the lead singer in a heavy metal band which has just released its second album. The 62-year-old monk’s love affair with heavy metal began when he attended a Metallica concert some 15 years ago.

Brother Cesare: “I do it to convert people to life, to understand life, full-stop.”

Are you living the mashup?

New Lifelike Animation Technologies

Watch Emily speak about Image Metrics, “a marker-less performance driven animation company.”

Emily – the woman in the above animation – was produced using a new modelling technology that enables the most minute details of a facial expression to be captured and recreated.

Very neat stuff. Read more at timesonline.com.

JC Penny Mocked in Viral Ad

From the Wall Street Journal:

J.C. Penney Co. execs are blaming the company’s ad agency, Saatchi & Saatchi, for a fake ad that debuted at Cannes and is now on YouTube in which the retailer appears to be endorsing teen sex. The purported ad shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs. The video, called “Speed Dressing,” ends with the teens heading down to the basement as the words “Today’s the day to get away with it” flash on the screen, echoing Penney’s use of the phrase “Today’s the day to…” in a series of ads it launched last year. Penney’s logo and “Every Day Matters” slogan then appear on the screen.