open thinking

I am fascinated by PSAs. I am especially interested in what I believe to be a false assumption that the more graphic the ad, the more effective it will be in delivering its intended message to viewers. I can think of recent ads from the UK regarding txting while driving, and ads from Ontario on workplace safety that received much attention due to virality and mainstream media coverage. However, I wonder what effect such videos actually have in the end. Can anyone point to a decent study on the possible correlations?

Aside: The PSA I remember most from the 90’s was about Methamphetamine. And it was not because it was graphic, but because I found the song in the advertisement to be really, really catchy. Not a good thing.

OK, so back to my train of thought. Today I came across a brilliant PSA about seatbelt safety from Sussex Safer Roads in the UK. Wow. A beautifully constructed video with a solid, touching message that hits home. Wonderful!

So I thought, why aren’t there more examples like this? I though of the recent, bizarre political ads from New Orleans and the misdirected, personal attack ads from two of our Canadian political parties. Am I naïve to believe that positive messages can bring us forward as a society, and that all of this negativity is truly a drain on our collective spirits? Maybe this ‘relatively new parenting thing’ is just rubbing off on me, giving me crazy ideas about hope and positivity.

Or maybe we just need to turn the corner.

We have just launched a new, open access journal titled in education. While the journal is set to cover various topics in the field, the first issue is a special volume focused on technology & social media. I was the guest editor of this issue, and you may want to read the editorial that gives an overview of the entire process, and outlines the contents of the issue.

I’d also like to use this opportunity to announce a second call for papers. The theme of the issue was quite popular, so we will be offering a second issue of the same theme to be published in Spring 2010. See the call for papers.

Please feel free to pass on the information. And, if you are interested in submitting a paper, please let me know. Thanks for reading.

Net neutrality is one of the biggest issues that faces a free and democratic (knowledge) society. Here is a new video that details some of what is at stake.

Dr. Richard Schwier was our guest in my open course, EC&I 831, on September 22, 2009. Rick’s presentation, similar to the talk that he gave at Ed-Media in Honolulu this past June, raised some incredibly important questions regarding the role of informal learning as it pertains to those teaching (and learning) in K-12 schools, colleges, and universities. And if you’ve never seen Rick present, you certainly owe it to yourself to do so. He has been a great teacher, mentor, and friend to me, and I learn something new with him every time we connect.

Greater detail of the presentation within the context of the course can be found at the EC&I 831 wiki. The presentation was facilitated via Elluminate and the recording of that session, including the chat, can be found at this location. Slidedeck, video, and MP3 versions are also available below. Enjoy!

 

 EC&I 831 - Pursuing the Elusive Metaphor of Community - Schwier: Play Now | Play in Popup | Download

Last February, I blogged about the Internet meme “David After the Dentist” and tried to frame the video in the context of media literacy and digital identity. Almost 6 months and 30 millions views later, Rocketboom has put together a short but detailed history of the meme that includes a description of its origin through “user error”, an overview of remixes and parodies, ties to the culture of childhood fame/ridicule, monetization of the meme, and David’s personal story. The short video is worth watching, and I do believe it is important that we better understand how and why media spread, and the resulting effects of Internet fame, especially upon our youth.