Sour ‘Hibi no neiro’
You do not have to understand Japanese to appreciate this video by Sour.
This music video was shot for Sour’s ‘Hibi no Neiro’ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.
Repeat with me: “Each technology creates a new environment. The old environment becomes content for the new environment. The effects of media come from their form not their content.” (Everyman’s Mcluhan)
July 3rd, 2009 at 10:54 am
Wow! Very cool collab. Would be interesting to see a school (or class) do something similar. Would also be cool to collab on the music (maybe using something like Ableton Live 8) Thanks for tweeting about this vid.
July 3rd, 2009 at 12:58 pm
That is amazing! And you were correct – without understanding the lyrics I still appreciated the video and enjoyed the song too. Thanks for posting this.
July 8th, 2009 at 1:02 pm
Awesome. As this kind of thing becomes the ‘Tone of everyday’, I wonder what the typical non-transformative, worksheet style project will seem like to a typical student?
The potential for creative ways to collaborate in this day and age are exciting!
July 8th, 2009 at 6:10 pm
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