The MIT Media Lab has announced the creation of the Centre for Future Storytelling through a Partnership with Plymouth Rock Studios.

With the establishment of the center, whose research program begins immediately, the Media Lab and Plymouth Rock Studios will collaborate to revolutionize how we tell our stories, from major motion pictures to peer-to-peer multimedia sharing. By applying leading-edge technologies to make stories more interactive, improvisational and social, researchers will seek to transform audiences into active participants in the storytelling process, bridging the real and virtual worlds, and allowing everyone to make their own unique stories with user-generated content on the Web. Center research will also focus on ways to revolutionize imaging and display technologies, including developing next-generation cameras and programmable studios, making movie production more versatile and economic.

This is an exciting project and I look forward to the innovation and possibilities that emerge in the coming years.